A video is probably the most important thing that you can do to gain interest and traction in your project. Here a few tips on creating a compelling experience for your viewers:
- The 3Cs: The video does not need to be perfect or professionally done (in fact some people like the imperfection that goes along with a start-up venture) but it does need to be clear, concise, and confident. Professional equipment and editing software is expensive. There’s nothing wrong with using your mobile phone and freeware editing software. What’s important is not how you shoot it, but what you say and how you say it.
- Inspiration Meets Perspiration: It should include information about your team, why you’re doing this, and what the app/product is. Loosely, it should be half about WHY (the team and your motivations) and half about the WHAT (the product and the creation process).
- Power of the Crowd: It could also include a brief introduction to crowdfunding and AppStori. Believe it or not, most people don’t know that much about it…yet. You may also want to mention that if you don’t reach your goal, none of the money gets transferred (i.e. we’re all in this together).
- Link to Your Project: It should include where to find your Stori/Campaign. Your video may be linked to directly from other sites, and some people may see it outside of the context of AppStori.
- Goals & Benefits: It should include the amount your looking to raise, what the benefits are (not necessarily specifically), and why that amount. It is important that your contributors know exactly what they are getting once you reach your goal.
- Be Genuine: Be yourself, be creative, be inclusive,…and have fun with it. Let people get to know you and see your conviction. They are contributing not just to your App, but to the whole Stori (very punny, we know). No matter what anyone says, YOU and the TEAM are the ones that are going to make your product successful.
These are just a few tips on what we think works for creating a video. We’d love to hear if you have any others. We’ll be sure to update the list and give you the credit (of course).